LinkedIn Refinery
Someone interesting is going to look you up.
Give them something worth finding.
Your LinkedIn profile is out there introducing you to people you haven't met yet.
Maybe it's doing a good job. Maybe it's telling a story that was accurate five years ago. Or maybe it covers the facts but doesn't quite convey what makes you worth knowing and working with.
It doesn't have to tell your whole story. It does have to make a considered impression.
Introducing LinkedIn Refinery.
An editorial collaboration to make more of your professional presence.
Not a résumé-maker. Not a report card. Not a sizzle reel.
We'll look at what you've done, what you're doing now, and what you'd like people to recognize about you.
Together, we'll decide what deserves emphasis, what can recede, and how your experience, capabilities, and point of view can come across clearly and distinctively.
Then I'll turn what we discover into your updated profile.
The result is a LinkedIn profile that represents you deliberately, in language that sounds like you—not like everybody else on LinkedIn.
How we work
1. Get acquainted. You'll complete a short professional intake. I'll review it alongside your existing LinkedIn profile and identify a few things worth exploring.
2. Work at the bench. We'll meet for a 60-minute editorial conversation. I'll bring questions, observations, and a working agenda. You'll bring your history, perspective, and curiosity. We'll establish the direction for your updated profile.
3. Make the edits. I'll write your new profile language, including your headline, About section, and selected Experience content. We'll also consider your banner, keywords, and other elements that contribute to the overall impression.
4. Refine and install. You'll review the draft and have one round of revisions. Then we'll meet for 30 minutes to put the approved language into LinkedIn together.
What's included
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Professional intake and profile review
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60-minute editorial Zoom
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Updated headline and About section
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Selective editing of Experience
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Keyword integration
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Editorial recommendations for your banner and other relevant profile elements
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One round of language revisions
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30-minute guided installation Zoom
Banner design, extensive Experience reconstruction, and additional work can be arranged separately.
LinkedIn Refinery — $750
Two working sessions, thoughtful editorial attention, and a finished professional presence.
Book your LinkedIn Refinery →
Is this for you?
LinkedIn Refinery is for people who have professional experience and direction they want represented more effectively.
You might have an outdated profile. You might have a perfectly respectable one that could do more. Or you might simply be ready to take a fresh editorial look at how you're introducing yourself.
You don't have to be active on LinkedIn every day. You don't have to become a personal brand.
And you don't have to figure out how to write about yourself before we meet.
Still figuring out your professional direction?
If the bigger question is what you want to do, develop, or pursue next, we can begin there instead. Take a look at the Brilliance Scan.