What Presence Refinery Is
Presence Refinery is where people come to get their profile right.
Not “optimized.”
Not performative.
Right.
It’s a space to refine how you’re being seen, described, and felt — online and in real life — so it actually matches who you are now.
Some people come in for a quick, focused pass.
Others stay longer and work more deeply.
Either way, something concrete gets shaped.
This often means refining a LinkedIn profile, bio, website language, or public positioning — so it matches who you actually are now.
What People Use It For
Presence Refinery is often used to:
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clarify or update a professional profile (LinkedIn, bio, website, positioning)
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untangle language that no longer fits
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stop over- or under-representing themselves
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bring public presence into alignment with lived experience
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prepare for a transition, offering, or next chapter
This is practical, hands-on work.
You leave with words you can actually use.
How It Works
(Boots on the Ground)
Presence Refinery sessions are collaborative and specific.
We work with:
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your current profile, bio, or site
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real language you’re already using
what you’re trying — and struggling — to say
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what others keep misunderstanding or missing
Together, we:
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strip out distortion
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name what’s essential
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refine tone, scope, and emphasis
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arrive at language that feels clean and inhabitable
Sometimes that happens in a single session.
Sometimes it unfolds over time.
I don’t offer Presence Refinery sessions without a brief check-in first. It keeps the work clean and aligned. No charge, no pressure—just checking timing and fit.
Two Common Ways People Use Presence Refinery
1. A Quick, Focused Refinement
You know something’s off.
You want a clean update or reset.
We work directly on the profile and get it done.
2. A Deeper Refinery Process
Your presence is changing because you are changing.
The work touches identity, direction, and expression.
We refine as things emerge.
Both are welcome.
Neither is pre-decided.
What Changes
People usually leave with:
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a profile that finally fits
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fewer words, used more accurately
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relief from self-editing and second-guessing
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confidence rooted in alignment, not performance
The shift is often immediate — and durable.
How This Is Different from Signal Starter
Signal Starter is about finding your signal.
Presence Refinery is about putting it to work.
Some people arrive here after Signal Starter.
Others come directly because they already know:
“I just need this to be right.”
An Invitation
Format: Live refinement session (typically ~90 minutes)
Investment: $250 per refinement pass
Location: Zoom or Santa Cruz
Completion: Completed live or finished offline as the work requires.