About Robin Holland
Everything I offer, I learned the long way. When people come to me, they’re not usually lost — they’re simply out of tune with what’s true now.
The problem isn’t their branding, their strategy, or their productivity.
It’s that their inner signal has gotten buried under expectations.
I spent decades working in writing, strategy, design, leadership, and brand work — helping founders and emerging voices shape what they wanted to say.
The work mattered. But it wasn’t fully aligned with what I now know to be true.
So I began tuning inward.
Listening for what rang true and what didn’t.
Letting clarity arise without force.
When the noise fell away, the work became unmistakably clear again —
not branding,
not coaching,
signal.
How I Work With You
I’m not here to give you a shiny new brand and send you on your way.
I’m here to help you hear what’s true now — and let that shape what you build next.
I bring decades of writing, strategy, design, leadership, and brand work — plus years of sitting with founders, artists, and creators as they navigate real-life decisions. I’m calm, honest, and allergic to performance.
Together, we listen for what has resonance and what doesn’t, then translate that into clear language, choices, and next steps.
A Little Backstory
I've spent my career in the space where creative vision and real-world constraints meet — translating between disciplines and helping enterprises function without losing their soul.
That integrative point of view carried into building a company with my husband over many years. We created something real inside a volatile industry, and I learned firsthand how alignment — or the lack of it — shapes outcomes.
After that chapter, I turned toward advisory work, looking for ways to bring what I knew into service of other founders and creators. I experimented with branding and strategy as entry points, but they were never the center. What people consistently came to me for was clarity, orientation, and the ability to see what was actually true and workable.
That work is now The Refinery — a place for thoughtful, capable founders and creators who are tired of posturing and hungry for truth. A place to realign what’s inside with what they’re building, and let work take shape from something solid.