About Robin Holland
Everything I teach, I had to learn the long way.
If your brand feels tired, unclear, or not quite you, the real issue usually isn’t the branding. It’s the alignment underneath it.
I know because I ignored that truth in my own work for too long.
So I paused everything, refined from the inside out, and brought myself back into resonance. After years of helping other people shape their brands, I turned the process on myself — tuning voice, message, rhythm, and direction until everything clicked again.
That’s the heart of The Refinery: a creative atelier where entrepreneurs come to sharpen what’s real and strip away what’s not — a grounded, spacious place to return to your true signal.
My path runs through LucasArts, Y&R, FCB, and co-founding Totally Games — a long, winding education in storytelling, creative leadership, and integrity in the work. I’ve always been a miner: finding what’s real and refining it into clarity until it shines.
Today I guide creatives and business owners as they rediscover what feels true, refine their message, and bring depth back into what they’re building.
I live in Santa Cruz with my favorite human (a birder/game developer) and our labradoodle, Zoe, who keeps us laughing. Our grown daughters roam the world collecting stories, languages, and recipes — and we do our best to keep up.
If you’re sensing it’s time to refresh what you’re creating — from the inside out — let’s talk.
Previously: LucasArts, Y&R, FCB, Fisher MountainBikes, Totally Games — and dozens of independent founders tuning their true signal.
